Search engines, such as Google and Bing can index local community businesses and consumers together based on shared information. So this entails that your local SEO rank could relate to the quality of the information you share, but there’s more to consider! Take a look at what our team at Infinity Digital has come up with regarding your local SEO.
The Elements of Local SEO
There are three core elements that Google and other search engines sort through to rank local businesses. Those are; distance, relevance, and prominence.
The greatest part of our world being so digitally mobile is that Google can determine which pizza places are closest to you based on your location. Google can get your location based off of your network; it’ll trace to the router and then the IP address, if you’re using a smartphone it’ll just match your service provider to the closest network and tower to hone in for you.
Search engines want people just as much as business owners do! So it only makes sense that they’d sort through and provide a local listing relevant to your search than to bring one up miles and miles away (unless of course, you search it that way). Google, Bing, Yahoo and other search engines are geared to get you to use them repeatedly, so they’re going to ensure your experience with them is as positive as possible.
There’s a lot of filling the blanks when it comes to searching for something on the internet. A lot of times if the search topic is too vague, for example, “food,” the search engine has to take an educated guess on what it is you’re looking for based on what you’ve previously looked up. If you’ve searched “how to make pizza” more than once, your search engine may supply some great recipes before it gives you the best pizza parlor in your town.
So our suggestion to you is to keep your searches precise to keep your results in line!
All of the information you provide, reviews from previous customers and any posted information to your website are all crucial points that Google will loo. However, Google won’t only look at it; Google will store and use that information to compare it to other similar pieces from competitors before ranking them on their SERPs.
It’s not just what you provide or how active your website has been either! Google can gather all of this information and apply it based on mentions of business in the past. So for a small business owner that doesn’t get active within the digital world, their ranking could still be impressive because of their physical status. The newspaper mentions, press releases, historical mentions and other resources the public can get ahold of could help boost a rank without the knowledge of the owner.